According to the WSJ, Scholastic estimates U.S. sales of the final installment of Harry Potter to be 8.3 million copies
during its first 24 hours. Borders reports first-day sales of 1.2 million copies (compared to 850K of the previous book), and Amazon says it has now shipped 1.3 million copies of the 2.2 million pre-orders that it received.
As I've noted before, I'm not a Potter fan, but I do hope the extra foot traffic provides a boost to book retailers. My local Barnes & Noble was busier than usual this past Saturday evening, which was nearly a day after the book's embargo ended.
Labels: harry potter, publishing