Interview with new Borders CEO
One area where he sees opportunity, he said, is in translating the time consumers spend inside Borders stores into more dollars spent. “Our customers on average spend a lot longer in a store than what I’ve been used to,” he said. But, he added, “they like our stores; they’re staying there, but they’re not spending as much as they could.” ...
He declined to say how Borders might distinguish itself from Barnes & Noble, but he said that while “people in our company can easily go in and tell a lot of differences between a Borders and a Barnes & Noble, I wonder how many of the average customers might tend to get them confused.”