On-demand book releases soar

Publishing information management service R.R. Bowker reports that a stunning total of 411,422 titles were released in the U.S. last year, a 39% increase over 2006. That is simply amazing. Print-on-demand and other short print-run releases fueled nearly all of the growth:

Bowker is projecting that U.S. title output in 2007 increased slightly to 276,649 new titles and editions, up from the 274,416 that were published in 2006.

While traditional book publishing was basically flat last year, there was a staggering rise in the reported number of “On Demand” and short-run books to 134,773, pushing the grand total for projected 2007 U.S. book output to 411,422 books.

Technology, by lowering barriers to entry, has made the publishing marketplace even more competitive. While there will always be big hits and bestsellers, this proliferation of content can only mean lower average sales and a greater focus on niches for publishers.