Monday, October 30, 2006

Newspaper circulation continues to plunge

The blows keep on coming for the Old Media... Editor & Publisher reports that newspaper circulation continues to decline, with the most precipitous drop coming on Sundays:

This is the fourth consecutive semi-annual report to register a severe drop in daily circulation and -- perhaps more troubling to the industry -- Sunday copies. While the estimated decline 2.8% for daily circulation for all reporting papers may seem negligible, consider that in years past that decrease averaged around 1%. Sunday, considered the industry's bread-and-butter, showed even steeper losses, with a decline of about 3.4%.

Big cities like L.A., Miami, and Boston are feeling the effects of the Internet and the trimming of other-paid circulation....

Of course, these numbers are just for printed papers. As disruptive as the Internet has been for this industry, some quality publications like the WSJ are finding ways to make money from their online sites.


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